Advertising

Advertising
Advertising is to engage in any actions designed to convince opponents that black is white. Tight players engage in advertising by occasionally playing very loosely, or by playing a weaker starting hand in situations they normally would not. Some players when they first sit in a game will play their first two or three hands extremely reckless and aggressively, "splashing around", to give the sense they are a maniac, but after those first hands they play a more normal game. An "advertising budget" is an amount a player is willing to lose playing sub-optimally.

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