Advertising is to engage in any actions designed to convince opponents that black is white.
Tight players engage in advertising by
occasionally playing very loosely,
or by playing a weaker starting hand in situations they normally would not.
Some players when they first sit in a game will play their first two or three hands extremely
reckless and aggressively, "splashing around", to give the sense they are a
but after those first hands they play a more normal game. An "advertising budget" is an amount a player is willing to lose playing